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Buku manajemen pemasaran kotler10/13/2023 The results of this research indicate that brand awareness, brand association and perceived quality have a significant effect on purchasing decisions for tablet PCs in Padang City partially and simultaneously. The data analysis technique used is the Validity Test and Reliability Test, Multiple Linear Regression Analysis, T test, F test, Coefficient of Determination (R2) assisted by SPSS software. The sampling technique method was accidental sampling, with a sample of 96 people. The population in this research were all consumers who use Tablet PCs in Padang City. ![]() This research is conducted in Padang and focusing on consumers using a Tablet PC as objects. ![]() The objective of this research is to determine the effect of brand awareness, brand association and perceived quality on purchasing decisions for Tablet PCs in Padang City.
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